LO2: Candy Crush Saga

Candy Crush Saga

Candy Crush Saga is a match-three puzzle game, this means you must match up the patters or colours with their match in order to pass the level.

Candy Crush Saga is a brand new and more colourful means of meeting the genre in comparison to other titles by using various types of candy through each level.

The overall narrative of Candy Crush Saga is to use the candy to break the jelly in order to complete the mission, the less moves you use the higher your chances of gaining stars.

Candy Crush Saga was developed in 2011 by King. The game itself took a new look into the match-three puzzle side of the gaming industry by changing from the original jewel style. Gameplay has been enhanced so much that the overall feel of the game is smooth and easy to use in comparison to the older versions of this genres games.

The challenges presented in Candy Crush Saga range from having a limited amount of moves, having to crack jelly’s down and finding ingredients. This high level type helps engage the audience by giving them a hard challenge that gives the problems that they have to figure out getting around mentally, this is quite a strategic game in general.

I believe that the key element that made this game successful was due to the fact that you could check you progress compared to your friends and try and beat them by passing their levels.

The target audience for Candy Crush Saga is all ages; this is because it is quite a diverse game in terms of attracting it target audience.  In comparison to other games on this genre Candy Crush Saga reaches out to its target audience the most because it is quite an appealing game in terms of its overall look, it almost draws people in instantaneously.